Milan, 8th October 2025 – HYPE, the 100% Italian neobank that has been reshaping banking since 2015 to promote an increasingly mature, informed and peaceful relationship with money, and Cleafy, a company specialised in the design and development of software solutions for the identification and prevention of financial fraud, have signed a partnership agreement to improve the efficiency of financial fraud management with a view to further enhancing security standards in the field of digital banking.
According to data published by Fabi (Federazione Autonoma Bancari Italiani), in 2024 online payments frauds increased by 30% and, overall, in the last three years led to the theft of almost half a billion euros (€559.4 M). Numbers that, combined with the increasing sophistication of cyber scams and threats, prove how crucial scam prevention is to ensure the necessary security standards.
The ‘Report on fraudulent payment transactions in Italy’ published by the Banca di Italia shows that, in the second half of 2024, fraudulent transactions involving online card payments accounted for 73.5% of the value and 76% of the number of total fraud cases, despite the fact that most transactions are carried out by users at physical points of sale. The fraud rate for online transactions is therefore more than ten times that for ‘non-remote’ transactions (0.006% in value; 0.003% in number).
A new way of managing risk
Thanks to the Cleafy platform for extended fraud detection and response (FxDR), HYPE can benefit from a pioneering solution that integrates AI based fraud prevention and cybersecurity features into a single, simplified system, minimising manual interactions and increasing real-time threat detection capability.
Effectively, this guarantees fewer false positives and more efficient threat management, allowing customers to switch from manual to automatic management of individual cases. Thanks to Cleafy's new platform, HYPE, is in fact now able to react automatically to all the most advanced cyber fraud techniques, such as money muling schemes, P2P payment fraud, and AI-generated scams.
Alessio Zambonin, CIO of HYPE, commented: “Our customer base continues to grow at a significant rate, and offering them a service that guarantees high standards, both in terms of quality and security, is a priority for us. That's why we constantly invest in innovation and technology and work to enhance our cyber threat monitoring platforms and keep pace with an ever-changing landscape. At the same time, we continuously educate and raise awareness among our users on the topic of security, with the aim of creating awareness and helping to maintain a high level of attention. Cleafy's platform allows us to detect threats in real time, respond proactively and neutralise them, keeping our customers safe and supporting our growth strategy”.
Matteo Bogana, CEO of Cleafy, added: "Digital banking is evolving rapidly, as are the threats associated with it. HYPE's decision to adopt Cleafy's unified platform demonstrates a desire not only to react to fraud, but to proactively prevent it. Thanks to real-time monitoring with intelligent threat detection, HYPE continues to provide its customers with banking solutions offering the highest level of security available today".
Cleafy is joining HYPE's network of partners, through which the neobank aims to integrate the most innovative solutions to offer a tool that allows people to manage their money on a daily basis in a simple and intuitive way, while ensuring the highest security standards.
About HYPE
HYPE, authorised to operate as an Electronic Money Institution, AISP and PISP, is the neobank that enables personalised, simple and efficient money management. It works through an account that can be activated directly from a smartphone, in just a few minutes and in complete security, a payment card, and a mobile app providing access to all the main financial services and other value-added services.
Created as a simplified alternative to traditional models, HYPE has established itself as the first Italian fintech company and a benchmark in app-based money management, thanks to its ability to rethink and reinterpret the world of banking in light of regulatory developments and, as a tech company, to anticipate and respond to customer needs. Its own services, such as transfers and payments, and those offered by partners, such as loans and savings—with access thresholds starting from just a few euros—are complemented by other innovative and constantly evolving services that make the company a point of reference for greater awareness of one’s financial resources and capabilities. To ensure flexibility and responsiveness, HYPE combines proprietary and third-party solutions, selecting the best available on the market.
The offering is structured into: HYPE, HYPE Next and HYPE Premium—three solutions designed to accompany the growth of retail customers across age groups and financial needs—and HYPE Business, created for freelancers and sole traders with VAT registration, available through a dedicated app. Operational since 2015, HYPE has already attracted nearly 1.9 million customers, with rapid and constant growth.
For more information, visit www.hype.it.
About Cleafy
Cleafy is a fraud prevention and management solution for digital banking and payment service providers. Its AI-powered platform brings together fraud management and cybersecurity, using multidimensional detection to track and neutralise threats before they result in fraud – in real time, and with minimal impact on the user experience.
Founded in 2014 by tech alumni of the Polytechnic University of Milan, Cleafy sets the standard in proactive fraud prevention for leading banks and financial institutions, securing billions of transactions across over 120 million accounts globally.
For more information visit www.cleafy.com.
