6 February, London, UK – Some wins just hit differently. Cleafy has been named Best AI/ML Tech at the UK Business Fintech Awards 2025, and we’re taking a moment to soak it in. It’s a recognition of our relentless work to stay one step ahead of fraudsters who never seem to clock out.
Fraud never sleeps. Neither do we.
Financial institutions aren’t just dealing with petty criminals anymore. The game has changed. Organised crime syndicates are running fraud like a well-oiled business—complete with R&D budgets, automation, and a playbook that never stops evolving. Traditional defences struggle to keep pace. That’s where we come in.
Our Fraud Extended Detection and Response (FxDR) platform isn’t just another fraud alert system. It’s an intelligence-driven shield that intercepts threats long before they become problematic. By combining fraud management with cutting-edge cybersecurity, we deliver real-time visibility across web and mobile channels, ensuring financial institutions aren’t just reacting to fraud but actively preventing it.
- See it all – Instead of focusing on isolated points in the user journey, Cleafy tracks threats from the first touch to the final transaction, closing every possible gap.
- One step ahead – Our detection models don’t wait for fraud to happen. They predict, identify, and shut down threats before they escalate.
- Smarter decisions, faster responses – With live intelligence on new threats, malware, and attack techniques, banks always stay ahead of the curve.
The numbers tell the story
- 91% drop in fraud incidents - because stopping attacks is better than cleaning up after them.
- 97% fewer unnecessary Strong Customer Authentication (SCA) prompts - reducing friction for legitimate customers.
- 71% faster investigation times - so fraud teams can focus on the threats that matter most.
Cleafy LABS: The intelligence behind the innovation
Our in-house threat intelligence team doesn’t just observe fraud; they dismantle it. Cleafy LABS has dissected some of the world’s most dangerous banking malware - TeaBot, SharkBot, PixPirate - before they could cause real damage. Their insights feed directly into our platform, ensuring financial institutions always have the latest defences.Industry recognition countsCleafy has earned its place as a trusted leader in fraud prevention:
- Recognised in Gartner’s Market Guide for Online Fraud Detection three years running.
- Highlighted by CertFIN, Europol, and Google for contributions to cybercrime prevention.
- 100% customer retention - because when something works, people stick with it.
- 4.2/5 rating on Gartner Peer Reviews.
- 79 technology patents driving innovation.
Global reach, local impact
With operations across EMEA, the Americas, and Asia, Cleafy secures billions of transactions and protects more than 100 million accounts. Whether it’s ATO, ATS fraud, APP scams, or something entirely new, we’re built to handle whatever fraudsters throw at us.
What’s next?
Winning Best AI/ML Tech is a milestone, but the fight against fraud never stops. Financial crime evolves, and so do we.
Want to learn more about Cleafy and how we’re making fraud management smarter? Visit us at Cleafy.
About Cleafy
Founded in 2014 by Carmine Giangregorio, Matteo Bogana, and Nicolò Pastore, Cleafy was established by alumni of the Polytechnic of Milan. Trusted by leading FIs and banks across EMEA, Americas and Asia, today, Cleafy addresses modern fraud challenges intensified by digital transformation, AI advancements, and evolving regulations like PSD2. Our advanced AI-powered FxDR platform seamlessly integrates cybersecurity and fraud management, providing real-time, comprehensive protection.
Securing billions of transactions across over 100 million accounts, Cleafy sets the standard in proactive fraud prevention for leading banks and financial institutions. We empower institutions worldwide to outpace cybercriminals, safeguarding the integrity of their operations and ensuring every online banking interaction is secure without compromising customer experience, protecting the digital banking ecosystem from start to finish.
For more information, visit www.cleafy.com
