Seeing what others miss

Traditional fraud prevention systems have served banks well, but they weren’t built for today’s attacks. Cybercriminals have evolved, fusing digital intrusion with social engineering to slip past defences undetected, leading to a gap between security measures and actual fraud prevention.

Cleafy bridges that gap by bringing an advanced cybersecurity mindset to fraud management. Just like in cybersecurity, where visibility and real-time response are key, Cleafy applies the same principles to financial fraud. It’s not just about spotting red flags, it’s about understanding threats in context before they escalate into fraud.

How Cleafy does it differently

‍Cleafy’s approach is built on visibility, intelligence, and action, enabling early threat detection and prevention before attacks take hold. This proactive strategy, which Cleafy calls 'shifting left,' moves security earlier in the attack cycle.

• ‍Full-session visibility: Cleafy doesn’t wait for a transaction to happen; it tracks everything from login to logout and monitors user interactions, device signals, and behaviour across the entire session. This early detection means fraud is identified and stopped before it can take hold. 
• Multi-dimensional detection: Instead of relying on a single method like transaction risk analysis, Cleafy correlates multiple indicators across user sessions, spotting hidden threats others miss. Its real-time, cross-session analysis uncovers multi-layered, sophisticated fraud schemes and evolving attack patterns.
• ‍GenAI-powered fraud co-pilot: Cleafy’s AI cuts through the noise, surfacing only what matters. Fraud analysts no longer have to sift through mountains of data manually, the AI provides contextual recommendations, reducing the time it takes to stop threats and improving operational efficiency.
  
• Recognition that matters: Cleafy’s leadership status in the SPARK Matrix signals that the industry is taking notice. The same analysts who assess the biggest fraud prevention players have recognised Cleafy for its ability to deliver on both technology excellence and customer impact.

Traditional fraud prevention systems have served banks well, but they weren’t built for today’s attacks. Cybercriminals have evolved, fusing digital intrusion with social engineering to slip past defences undetected, leading to a gap between security measures and actual fraud prevention.

Cleafy bridges that gap by bringing an advanced cybersecurity mindset to fraud management. Just like in cybersecurity, where visibility and real-time response are key, Cleafy applies the same principles to financial fraud. It’s not just about spotting red flags, it’s about understanding threats in context before they escalate into fraud.

‍Cleafy’s FxDR platform brings a unique approach to fraud prevention, combining deep visibility, cross-session correlation, and real-time response. Its innovative technology is making a significant impact, positioning Cleafy as a key player in this space with strong growth potential." — Siddharth Arya, Senior Analyst, QKS Group.

While Cleafy didn’t place first, its lower score on customer impact reflects its relatively smaller—but rapidly growing—customer base. With each new financial institution adopting Cleafy, that score is set to rise.

Michael Morris, Product Director at Cleafy, added: "Being recognised in the SPARK Matrix reinforces what our customers already know; Cleafy delivers real, measurable impact. Banks need solutions that don’t just tick compliance boxes but actively combat today’s threats in real-time. We’re demonstrating that fraud prevention can be intelligent, adaptive, and truly proactive. As more financial institutions choose Cleafy, our influence on the industry will only continue to grow.”

‍Banks and financial institutions can no longer afford to rely on legacy systems that react to fraud instead of proactively preventing it in its tracks. The threats are moving too fast, and the cost of being reactive is too high. Cleafy isn’t just keeping up, it’s staying ahead. And now, with recognition from QKS Group, the industry knows it too.Fraud is getting smarter.

Cleafy is already ahead, and staying there.

About QKS Group

QKS Group is a global advisory and consulting firm focused on helping clients achieve business transformation goals with Strategic Business and Growth advisory services. At QKS Group, our vision is to become an integral part of our client’s business as a strategic knowledge partner.

Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
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For more available research, visit www.qksgroup.com 

About Cleafy

‍Founded in 2014 by Carmine Giangregorio, Matteo Bogana, and Nicolò Pastore, Cleafy was established by alumni of the Polytechnic of Milan. Trusted by leading FIs and banks across EMEA, Americas and Asia, today, Cleafy addresses modern fraud challenges intensified by digital transformation, AI advancements, and evolving regulations like PSD2. Our advanced AI-powered FxDR platform seamlessly integrates cybersecurity and fraud management, providing real-time, comprehensive protection.

Securing billions of transactions across over 100 million accounts, Cleafy sets the standard in proactive fraud prevention for leading banks and financial institutions. We empower institutions worldwide to outpace cybercriminals, safeguarding the integrity of their operations and ensuring every online banking interaction is secure without compromising customer experience, protecting the digital banking ecosystem from start to finish.
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For more information, visit www.cleafy.com